In order to be as inclusive as possible, we make it our mission to pay extra attention to disabled consumers to ensure that they can fully enjoy your content.
Subtitling, CC and audio description
Closed captions and SDH (for deaf and hard of hearing people)
Around 10% of the population needs closed captions in order to enjoy an audiovisual media.
Closed captions are not simply subtitles and therefore require additional dynamic information to help those of us who can’t hear properly understand the full development of the action in a given video.
Audio description (for blind and visually impaired users)
Another way to promote diversity is through audio description for visually impaired consumers.
Audio descriptions are skilfully inserted into the audio of a medium to help users easily understand the context and elements of a visual setting.
Sometimes, using the original voices of popular characters found in archive footage is the best way to recreate the atmosphere of a certain historical or cultural event. The added authenticity of this blast from the past can help trigger an implosion of nostalgia in fans.
There are also situations, where audio channels are just not available, such as:
- commercial video walls
- airports, stations, supermarkets
- social content for mobile devices
In all of these situations, the subtitles are the only way to deliver dialogue lines to the viewer.